The Secret Is Out of the Bag!

Vavamojos® Have Charm with a 1-2-3 Punch!

For Immediate Release

Richmond, Va., April 25, 2004- Taking the country by storm is a hot, new jewelry line with punch!” This is how WTVR TV, a CBS affiliate, introduced America’s strongest good luck charm to date - Vavamojos - and from LA to NYC, believers are being swept up in the buzz. Meg Ryan cut to the chase while talking about the new Vavamojos in a London theater, “Everybody can use a little luck.”

Authenticity, Cutting Edge Fashion, and the Story give the Vavamojos a 1-2-3 punch. The Vavamojo is the real thing, boasting centuries old roots in the deep South. Historically sought after by men for luck in love as well as by musicians and gamblers, this good luck amulet was carried in a red pouch. Four Southern women have let the mojo “out of the bag”.

The Vavamojo is a source of personal “magic” that empowers the wearer to take chances never taken - to challenge one’s luck in love, work and life. “I never go out on business or for fun without my Vavamojo,” says Shaye Strager, jewelry stylist and former spokesperson for the Jewelry Information Center. “My Vavamojo charm hangs on my bag as a tangible reminder of the absolute potential inside me - inside each and everyone of us! We just need to remember to believe!”

Even celebrities are catching a passion for the Vavamojo. Sarah Jessica Parker, Halle Berry, Gavin DeGraw, Kelly Osbourne and Beyonce´ Knowles are just a few of the celebs who have one.

Vanessa Williams, star of the film Johnson Family Vacation says, “I absolutely love my Vavamojo. I received mine as a gift and have ordered three more for my girlfriends. I can never have too much good luck in my life.”

The Vavamojo style has been recognized by the prestigious World Gold Council and was selected by their Blue Ribbon Panel as one of the top ten gold jewelry designs in 2004. Distinctive Assets of Los Angeles chose the Vavamojo to be the exclusive jewelry gift in the 2004 Tony Awards Celebrity Gift Lounge. Rusty Lerner, owner of Frances Kahn, a high fashion boutique in Richmond, Virginia, says, “I’m often asked ‘What do you give the woman who has everything?’ Now, I have the answer, you give them a Vavamojo! They are edgy and hot as well as elegant and fun because they have a great story.”

VaVa Mustang Sally discovered the power of this mojo on a wild boar hunting trip. She believed it could change the lives of her friends, the VaVas.... professionals all, but as Mustang Sally reminds us, “even the strongest woman can use a little boost now and then.” Read The VaVa Story and see the collection on their website: www.vavamojos.com.

Jewelry ranges from $30.00 to $120.00 and comes in traditional red velvet mojo bags.

EDITOR’S NOTE: Brochures, photos, interviews, and product samples are available.